.jpg)
Welcome to Our Portfolio
Explore the success stories of businesses we’ve helped grow through tailored marketing strategies, cutting-edge tools, and a results-driven approach.
.png)
.png)
.png)
Case Study 1: SEO (Search Engine Optimization)
Dekker Plumbing – Achieving First Page Local SEO Rankings.
Visit Dekker Plumbing
Client Overview:
Dekker Plumbing, a trusted local plumbing business based in Stellenbosch, South Africa, serves a community of approximately 100,000 residents. With a commitment to quality service, they aimed to expand their reach and secure a competitive position in the local plumbing market.
The Challenge:
Dekker Plumbing faced two primary hurdles:
-
Low website traffic and limited online visibility, resulting in inconsistent client inquiries.
-
A pressing goal to rank on the first page of Google Search and Google Maps organic results within three months.
The Solution:
To achieve their ambitious objectives, we implemented a comprehensive SEO strategy:
-
Competitor Analysis and Keyword Research:
-
Conducted in-depth research to identify high-intent local keywords and analyzed competitors' strategies.
-
Crafted an SEO plan tailored to outperform competitors in search rankings.
-
-
Website SEO Optimization:
-
Enhanced on-page SEO using tools like WIX's built-in features and SEOability.
-
Improved site speed, optimized meta tags, and added image ALT texts to boost search engine performance.
-
-
Conversion-Focused Website Copywriting:
-
Rewrote website content to prioritize user engagement and conversions, highlighting Dekker Plumbing’s expertise and unique value.
-
-
Google Business Profile Optimization:
-
Updated and optimized their Google Business Profile with accurate information, service offerings, and location-specific keywords.
-
Encouraged and managed customer reviews, enhancing social proof and trustworthiness.
-
The Results:
After three months of dedicated SEO efforts:
-
20% increase in website traffic, attracting more potential clients to their site.
-
Achieved top rankings in Google’s local search results, securing steady client inquiries.
-
Climbed to 1rd place in Google Search results for "plumbers in Stellenbosch".
-
Established the highest number of reviews among plumbing businesses in Stellenbosch, strengthening their reputation.
Client Testimonial:
"NewGen helped my plumbing business a lot! Very knowledgeable, quick to respond, and eager to cater to my specific needs as a business owner. I’d recommend them any day of the week!"
— Leon Dekker, Owner, Dekker Plumbing
Website URL:
Visit Dekker Plumbing
Conclusion
Through a combination of strategic SEO, optimized content, and enhanced local marketing, Dekker Plumbing successfully achieved their goal of increased visibility and steady inquiries. Their rise to the top of Google’s local search results positions them as a trusted service provider in Stellenbosch, paving the way for sustained growth and continued success.
Case Study 2: Growing online presence
Dr GB Davids – Growing revenue by growing online presence
Client Overview:
Dr. GB Davids is a respected general practitioner in Paarl, South Africa. With over 20 years of experience in public clinics, hospitals, and private practice, she is now focused on increasing the revenue and market share of her practice.
The Challenge:
-
Their Google page was unoptimized and not driving any traffic
-
They had but 5 reviews on google which was hurting their ranking
-
They were relying on word of mouth marketing, which was bringing in but 2 new patients per day.
The Solution:
-
Google business page optimization
-
We optimized their google business page by correcting all outdated information and service offerings. We used GMB everywhere to research the most relevant location specific keywords.
-
We replaced any old pictures with new, inviting and professional pictures of Dr GB Davids, her team and what she does.
-
We connected her booking link to her google business page.
-
We designed a new logo for her practice.
-
-
Built website from scratch
-
We designed a professional website that highlights her services, and patient centered care to turn visitors into patients.
-
Ensuring that we highlight industry trust signals like “20 years of experience” and patient testimonials.
-
-
Review growth focused campaign
-
This email campaign focused on getting Dr Gb Davids reviews from all her past patients
-
We executed this strategy by writing highly personalized emails to each of her past clients based on the services she provided to each of them.
-
Each email was optimized to get the reader to write a review of their past experience with doctors GB Davids.
-
We managed and replied to all reviews that came in.
-
This strategy was completed within a week.
-
The Results:
-
They had 7 reviews on their Google business page before the email campaign and it skyrocketed to over 54 reviews in 6 days and the reviews are still coming in
-
Their Google Business page jumped from last in the Google maps search results to 2nd place in 4 weeks, steadily increasing patient enquiries and consultations.
26 March 2025
31 March 2025
2nd ranking on Google Maps
Testimonial:
What were you struggling with before we started working together?
"I was not very visible on Google. I have not updated any changes and had only a few reviews. Patients nowadays use Google to find a doctor. I was losing revenue because I could not get new "business" (patients).
We also moved recently and my patients did not know where to find me."
What solution did we implement?
"We updated my search on Google, the correct address appeared and we were able to put flyers in the waiting room asking patients to leave a review after seeing me.
We also added a webpage with all my information and details on what services I offer. It looked more professional than just using a Facebook page. Adding my link to Recomed, meant patients could book directly without waiting for reception to answer the phone. Our cell number was also more visible. To get more reviews we sent emails to previous patients asking them to leave a review on their experience with me."
What results did you see and what new opportunities does this create for your business?
"A lot of reviews came in and this pushed me from one of last names in search engines to the top three. A few old patients made appointments. They said the email reminded them I was still around and they were actually looking for me. I also got a lot more feet through the door. And the reviews are still coming in. I believe in word of mouth referrals and this marketing strategy fits in my belief system, because my own patients are advocating for me. I have been able to help more patients who still want quality care from their doctor. Lydall, you were the answer to my prayers."
Conclusion:
Through increasing their reviews past the industry average in Paarl, optimizing their google business page and creating a lead generating website, Dr GB Davids now has at least 5 new patients a day and she can expect a steady flow of consultations now that her practice is at the top of google maps rankings.