How to Get More Leads with Cold Outreach (Without Sounding Salesy)

Look, if you’re struggling with getting leads, let me ask you this—when was the last time you sent 100 cold DMs in a day? If the answer is never, you’re not even in the game yet.

The biggest mistake people make with outreach is that they sound like desperate losers. They slide into inboxes like:

"Hey, I was just wondering if you’d be open to a quick chat?"

No. Stop. Nobody responds to that. Here’s the real formula:

Step 1: Disrupt the Pattern

Start with something that makes them pause—something they don’t expect.

Example:"John, I just looked at your site and found $50K in lost revenue sitting right in front of you. Want it?"

You don’t need to introduce yourself. You don’t need to explain why you're reaching out. Make them curious.

Step 2: Make It Stupid Easy

People are busy. Don’t ask them for a 30-minute call. Instead, say:"I made a 2-minute video breaking this down for you. Want me to send it?"

Easy yes. No commitment. The moment they say yes, they’re mentally open to listening to you.

Step 3: Close Hard

Once they see the value, don’t let them sit on it. Hit them with:"Want me to just fix this for you so you don’t have to think about it?"

Bam. You got a lead. Now go send 100 of these!

Need help crafting the perfect cold outreach strategy? Let’s talk. Contact me here.